Northwest College

Brand Messaging

Our core message represents who we are and what we do. This statement is the essence of our institution at the highest level; it’s our most succinct way to show people what we offer and what they gain. Our core message:

Northwest College provides a relentless, student-first focus so that our students gain confidence to shape their future.

Our core message is our top-level expression, though it’s supported by many attributes and benefits. See our Brand Attribute Messaging (BAMs) for the building blocks of how we express our brand through words.


Carey Miller
Communications & Marketing Director