July 1, 2008 signaled the beginning of a new fiscal year and the launch of a new era of visual identity for Northwestern College. The new logo and look approved by the board of trustees and Cabinet represent an important step in bringing the college up to contemporary marketing standards.
It is truly an exciting time as Northwestern communicates internally and externally with a visual symbol representing both our historic and spiritual identity. As a Christ-centered organization, who we are today and how we present ourselves to the world is rooted in the foundation built by those who have gone before us and those who are with us today.
While a logo may give the college a new visual identity, the Northwestern brand really hasn’t changed. "The best representation of Northwestern is and always has been our people,” noted President Alan Cureton. “You [the NWC community] are the voice of Northwestern.”
So while we enthusiastically display the new logo, together we create our Northwestern brand—and together we are the ones who will ultimately shape its reputation and design its future.