Marketing Major - Bachelor of Science
What will I study?
Students in the marketing program at Northwestern College explore buyer behavior and research, advertising and promotion, pricing strategies, and the creation of strategies to meet consumer needs and organizational goals.
The marketing major at Northwestern College will equip you with the skills to find and keep profitable customers to make a business to thrive. The goal of the program is to help you acquire the basic skills for careers in, or advancement within the marketing environment. A degree in marketing is essential because you gain the opportunity to learn the steps to go from an idea to acceptance, and practice how to gain a competitive edge in your career.
What makes Northwestern College a great place to study Marketing?
- Small class settings
- One-on-one teacher-student approach
- Christian environment
- Excellence in education based in biblical ethics
- Research and internship opportunities
- Ernst & Young
- Qwest Communications
- Wells Fargo
- UnitedHealth Group
- Ameriprise Financial
- Home Marketing Solutions
Marketing Major – Bachelor of Science
The marketing major is designed to prepare students for careers in marketing management, product or brand management, sales and sales management, public relations, advertising, promotion and marketing research. The degree is granted upon completion of 133 credits (40 credits must be in 3000- or 4000-level courses).
- Philosophy course in core curriculum: BUS4435 [WCE].
- Natural World mathematics course in core curriculum: one of MAT2035, MAT2121.
- Social Science course in core curriculum: ECO2201.
- Students must receive a grade of “C” or better in all Business Core courses. Courses with grades below “C” must be repeated.
|Business Core||39 cr|
|ACC2101||Principles of Accounting I||4|
|ACC2102||Principles of Accounting II||4|
|BUS2135||Business Communication (OCE)||2|
|BUS3331||Business Law - Contract and Agency||3|
(see Philosophy requirement above)
|ECO2201||Principles of Economics I|
(see Social Science requirement above)
|ECO2202||Principles of Economics II||4|
|MIS1115||Introduction to Databases and Spreadsheets||2|
|MIS2125||Business Information Systems||4|
|MKT1085||Principles of Marketing||4|
|Marketing Requirements||26 cr|
|MKT3185||Sales and Sales Management||4|
|MKT3186||Consumer Behavior and Research||4|
|MKT3188||Advertising and Promotion||4|
|MKT4185||Managerial Marketing (OCE)||4|
|BUS3835||Professional Experience Seminar||1|
|BUS4998||Professional Experience Assessment||1|
|MGT4855||Corporate Strategies and Policies||4|
|Select one course from the following:|
|MGT3275||Entrepreneurship & Small Business Management||4|
Note: WCE = Written Communication Emphasis; OCE = Oral Communication Emphasis. See the catalog for explanation and prerequisites.