Marketing Major - Bachelor of Science

What will I study?

Students in the marketing program at Northwestern College explore buyer behavior and research, advertising and promotion, pricing strategies, and the creation of strategies to meet consumer needs and organizational goals.

The marketing major at Northwestern College will equip you with the skills to find and keep profitable customers to make a business to thrive. The goal of the program is to help you acquire the basic skills for careers in, or advancement within the marketing environment. A degree in marketing is essential because you gain the opportunity to learn the steps to go from an idea to acceptance, and practice how to gain a competitive edge in your career.

What makes Northwestern College a great place to study Marketing?

• Small class settings
• One-on-one teacher-student approach
• Christian environment
• Excellence in education based in biblical ethics
• Research and internship opportunities
  • Ernst & Young
  • Qwest Communications
  • Wells Fargo
  • UnitedHealth Group
  • Ameriprise Financial
  • Home Marketing Solutions
  • SalesTrax

Marketing Major – Bachelor of Science

The marketing major is designed to prepare students for careers in marketing management, product or brand management, sales and sales management, public relations, advertising, promotion and marketing research. The degree is granted upon completion of 133 credits (40 credits must be in 3000- or 4000-level courses).

Deree Requirements

• Philosophy course in core curriculum: BUS4435 [WCE].
• Natural World mathematics course in core curriculum: one of MAT2035, MAT2121.
• Social Science course in core curriculum: ECO2201.
• Students must receive a grade of “C” or better in all Business Core courses. Courses with grades below “C” must be repeated.

Business Core 39 cr ACC2101 Principles of Accounting I 4 ACC2102 Principles of Accounting II 4 BUS1635 Community Service 0 BUS2135 Business Communication (OCE) 2 BUS3331 Business Law - Contract and Agency 3 BUS4435 Business Ethics (see Philosophy requirement above) ECO2201 Principles of Economics I (see Social Science requirement above) ECO2202 Principles of Economics II 4 FIN2221 Finance I 2 FIN3222 Finance II 2 MAT2055 Statistics 4 MGT2271 Management I 4 MIS1115 Introduction to Databases and Spreadsheets 2 MIS2125 Business Information Systems 4 MKT1085 Principles of Marketing 4

Marketing Requirements 26 cr MKT3185 Sales and Sales Management 4 MKT3186 Consumer Behavior and Research 4 MKT3188 Advertising and Promotion 4 MKT4185 Managerial Marketing (OCE) 4 BUS3835 Professional Experience Seminar 1 BUS4995 Professional Experience 0 BUS4998 Professional Experience Assessment 1 MGT4855 Corporate Strategies and Policies 4 Select one course from the following: BUS3235 International Business 4 MGT3275 Entrepreneurship & Small Business Management 4 MKT3165 E-Commerce 4

Note: WCE = Written Communication Emphasis; OCE = Oral Communication Emphasis. See the catalog for explanation and prerequisites.